Founded in 1966, Fillmore Real Estate has grown to become New York City's largest privately owned and operated real estate company. The great success that Fillmore has enjoyed does not happen accidentally. It is a direct result of our dedication to excellence and our commitment to the people we serve.With twenty offices staffed by more than three hundred professional, highly skilled people, the Fillmore company has the strength of a powerhouse while maintaining the intimate, neighborly type of service we pride ourselves on. After all, the way we have grown to be the biggest has been by treating every client as though they are the most important person who has ever walked through our doors. Yes, we're big, huge even, but we have never forgotten how important it is to take people one at a time and treat them with the same courtesy and respect with which we would like to be treated.

Our services are backed by the Fillmore family of services, which includes but is not limited to: Fillmore Management, and Fillmore Insurance.How do these services translate into benefits to our clients? Simple. Through coordination of efforts we can assure our clients a fast, efficient process. Everyone knows that buying or selling a home can be stressful. By removing as much stress and burden as we can from our clients, Fillmore has grown tremendously through client referrals. In fact, nearly 45% of our new clients are referred to us by previously satisfied clients. Quite a rave review in any industry and nothing short of miraculous in the field of real estate.

Whether you are buying or selling a home or just want some information and advice, stop in at your neighborhood Fillmore office and let us show you what makes us New York's #1 Real Estate company. Fillmore Home Services is here to help, and that's what sets us apart. More buyers are coming to Fillmore than ever before; and we believe that it is partly because they are enjoying the benefits of purchasing with Fillmore and our Home Services team. To find out more about Fillmore Home Services, click here.

President and CEO

John Reinhardt, Fillmore CEO

As president and chief executive officer of Fillmore Real Estate, New York City’s largest privately owned and operated residential and commercial real estate firm, John Reinhardt has elevated the company’s profile from a regional to a more national level.

Having begun his own professional career at Fillmore, back in 1978, he is intimately invested in the firm’s success, as well as that of the agents he oversees and the buyers and sellers that entrust Fillmore with their real estate needs. John’s strategic leadership has propelled the company from 125 agents in 1993, when he was first named president, to a formidable firm with a talented pool of more than 300 agents and counting in Brooklyn.

John is constantly refining the practices that enable Fillmore to maintain its standing as one of the country’s most respected brokerage firms. Embracing social media vehicles -- such as Facebook, LinkedIn, Twitter and You Tube -- and new technology are top priorities under John’s guidance, as he fervently believes in their ability to connect the firm with its peers, as well as prospective buyers and sellers. Most importantly, Fillmore benefits from the collaborative nature of the social media realm by sharing and taking in market knowledge on a broader basis and by comparing statistics with other brokerages nationwide.

Among the many technological innovations John has spearheaded, which have helped Fillmore’s agents to consistently outperform other companies’ salespeople by honing in on their needs and providing the necessary resources, are:

  • • The enhancement of the company’s website, www.fillmore.com, which has matured into a more intelligent and interactive vehicle, gathering data from consumers rather than simply serving as a display board for available properties;

  • • The Web-based Prospect Management System, a tool which allows Fillmore agents to maintain close communications with their clients, and to sell properties faster and command higher dollar amounts than the industry average;

  • • AgentDashboard, an intranet structure that affords Fillmore agents unparalleled access to prospects, properties, company news and marketing materials, as well as assists management in tracking agent’s efforts and productivity so that they can be encouraged and rewarded, or offered additional training, as needed;

  • • Sophisticated virtual tours and high quality brochures, leading to a huge rise in customer inquiries (such as a 27% increase on Trulia.com);

  • • An automated lead distribution system that ensures the consumer of prompt and efficient service.

  • • SellerDashboard, a unique web-based site for each property owner that keeps them up to date as to activity, comments and suggested strategies to market the properties more effectively. The combined efforts and enhanced communication creates a wonderful experience for Fillmore’s sellers.

Who We Are

Fillmore Real Estate is New York City's largest privately-owned and operated residential and commercial real estate company. Founded in 1966 and headquartered in Sheepshead Bay, Fillmore Real Estate covers all of Brooklyn. It is one of the borough's oldest and most established and respected companies specializing in real estate.

Our Operations

Fillmore has 16 offices with over 300 real estate professionals.The company recently opened offices in Brooklyn Heights and Fort Greene to better serve the needs of the residents - and soon-to-be residents - of those neighborhoods. Fillmore Real Estate's main office is located at 2990 Avenue U.

Our Website

Fillmore.com receives over 800,000 visitors per month from around the city. Featuring state-of-the-art technology, it provides a wealth of information that is easy to access.

Specialty Services

Fillmore Home Services: Provided free-of-charge to Fillmore customers, the program offers a full-range of services - from financing to home improvements - that provides homeowners with a ready list of company-approved independent contractors. Fillmore's Customer Care Coordinators help users to select the right solutions for their specific home needs. Fillmore Prospect Management System: An innovative tracking system that allows Fillmore's brokers to better communicate with a wider pool of potential customers. RELO® National Home Search: As a member of this relocation service that allows consumers and second-home buyers to search for properties across the nation, Fillmore provides its customers with a value-added resource that greatly assists them in their purchasing and selling decisions.


Fillmore Real Estate is deeply involved in the community. The company regularly contributes to a variety of organizations including the Flatlands Volunteer Ambulance & First Aid Corps and Deborah Hospital. It is a sponsor of a youth basketball team and was recently a sponsor of a run-walk race that benefited the New York Branch of The National Center for Missing & Exploited Children.

Additionally, Fillmore is deeply involved with Breast Cancer and the American Society. Over the last 5 years, Fillmore has hosted a Breast Cancer Research fundraiser, with 2012's event raising over $20,000 for cancer research.


"Working with Fillmore was an absolute pleasure. Jeanette got us through some tough spots. We wouldn't have been able to do it without her." - Samantha D., Listed with Fillmore

"Anthony helped us through a difficult and sometimes emotional process with kindness and understanding. We are grateful to you for the smooth closing which we had today. We will definitely recommend you to friends and colleagues who might be in need of your services!" - Pat & Lou, Listed with Fillmore

"I recently put my home up for sale. Charlie came to my house and gave me honest and didrect answers to all of my questions. He was very professional and compassionate. Thank you for everything." - Jay, Listed with Fillmore

"My family and I want to thank Sally for her professionalism, expertise, and hard work throughout the entire home selling process. We simply could not have done this without you! You are a GEM and awe look forward to working with you again." - The St-Fort Family, Listed with Fillmore