Fillmore Real Estate, a longtime family-owned residential real estate firm in Brooklyn, reports it is expanding to New Jersey.

The firm has established an off-site sales division at Southwyck Estates, a 200-home affordable housing complex in the heart of Newark’s Redevelopment Zone.

The off-site sales division is a partnership between Fillmore and Jordan Baris Inc. Realtors, a Northern New Jersey-based real estate company.

This type of alliance is a first for Fillmore, according to John Reinhardt, president and CEO, but a move he believes will lead to long-term, positive results for his firm.

“I met Ken Baris at a national real estate conference. He was interested in ways of attracting more buyers from New York to Southwyck Estates, rather than to competing developments. I, along with other Fillmore executives, researched the development, liked it, and formed a partnership with Ken’s company,” Reinhardt explained. “This is a new business concept for us, one that we hope to nurture with other developers and realtors.”

Fillmore will be holding free, on-site homeowner seminars in Brooklyn to help educate potential home buyers about financing options. The seminars will be held in a Southwyck home “modelette.”