MANN REPORT RESIDENTIAL
Bigger And Better Than Ever
John Reinhardt “Ultimately home buyers need to know that Fillmore has their best interest at heart.” Fillmore Real Estate
Over the course of more than four decades, Fillmore Real Estate's mantra of service excellence has enabled the firm to emerge as New York City's largest privately owned and operated residential real estate company. Today, under the leadership of president and chief executive officer, John Reinhardt, Brooklyn - based Fillmore is aggressively staking a claim as a regional player-faster than even the company's own business plan anticipated.
"This isn't the same real estate environment that existed when my father, William Reinhardt, Sr., founded Fillmore in 1966," says the younger Reinhardt. "The marketplace can literally transform in a day, and technology plays a far greater role. We're working hard to be at the forefront of technical excellence, while remaining alert to unexpected opportunities and staying true to our commitment to hiring the best agents and providing the best possible client service."
One unexpected opportunity arose recently when Foxtons, the discount broker - age firm, declared bankruptcy, putting its New York area residential listings up for sale. Fillmore purchased more than 1,400 of those listings, while hiring dozens of the firm's top-producing agents. The company promptly created a 'Fillmore Fusion Team' to educate ex-Foxtons agents about Fillmore's services and philosophies - helping to ensure a seamless transitions for both agents and homeowners.
"The Foxtons purchase was the equivalent of meeting our two-year growth goals in two days," says Reinhardt. "But the opportunity was too great to pass up, and we can already see our initiative paying dividends. Meanwhile, we're opening satellite offices throughout the five boroughs as well as on Long Island and in Westchester. This has turned us into a regional powerhouse."
While broadening its regional footprint, Fillmore remains proud of its Brooklyn roots. Headquartered in Sheepshead Bay, it has more than 17 offices and more than 500 agents throughout the county. One of Fillmore's most recent achievements in its home borough was being named the exclusive sales agent for MeadowWood at Gateway, Brooklyn's largest condominium project. MeadowWood offers lower- and middle-income buyers the opportunity to own their own home in a secure, attractive setting.
"Ultimately, home buyers need to know that Fillmore has their best interests at heart," says Reinhardt. "Whenever we make a business decision, one of the key questions we ask ourselves is, 'Does this strengthen our client relationships?' MeadowWood definitely accomplishes that, because it's giving hundreds of renters the opportunity to become first- time homeowners."
The firm is acutely aware of the opportunity presented by technology to bolster every phase of their client’s real estate transactions. To that end, the is investing considerable resources enhancing its technology platform beginning with a newly enhanced web site that leverages its proprietary brand , Dashboard software program. Fillmore.com is a site where our client can save properties, check out their recently viewed listings, set up automatic and search for open houses, among other functions," says Reinhardt. H, that the upgraded web site facilitates client/agent relationship from day one, because the agent and his or her customer typically fill out the 'My Fillmore' profile together, giving the agent additional insight into the client's preferences.
"The ability to leverage technology citing for us, because it's really giving Fillmore a chance to improve our services a localized level while, at the same we're broadening our regional footprints through acquisition and organic growth concludes Reinhardt.
"I talk a lot keeping pace with, and anticipating change. But one thing that hasn't changed at all since my father founded Fillmore is the need for a solid foundation based on client service and relationships. And that’s Fillmore to its core."
John Reinhardt
President /Chief Executive Officer
Fillmore Real Estate |
